As it has become evident through all my writings, one of the approaches I have taken is to hammer on the minds, the emotions and the spirits, by way of the repetitive reiteration of the concepts on dispute, or under analysis and challenge.
It is not a new technique. It has been used before, time and time again, but never with the intensity and manipulative emphasis of today.
It is possible because of the actual instantaneous access to the information. It is effective because of the ligthning impact of the media on the present generations.
Additionally, by doing this, and having in consideration the short span of attention of the run of the mill routine reader of today, there is a great probability that, as writers, we will have just one opportunity to impact this increasing type of reader.
What happens today is that once a comment is presented, accepted or rejected, the majority of the times, there will be no great interest in the reader to stay focused on the subject.
There is an increasing abhorrence, within these readers circles, to spend time reading chapter after chapter of anything on writing.
That´s why Facebook and Twitter are so popular today. Specially with the current format of piling up, at the top of the heap, the latest comment, which inevitably sends into oblivion even the last before the last sharing on any specific theme.
This usually place the focus on the immediate emotional impact, precluding the sedate, logical, sequential pace and development of the analysis and rising awareness, as it was the purpose of book writing in the past.
So, the usually and only availableone hit must be strong enough to knock, the reader´s apathy or passiveness, down.
There is an undeniable fact: the first step to submit people is to insensitize them to the violence required to doblegate their will.
It has never been so obvious this premeditated attitude. Wars have been fought since man left the caves in the primigenial ages.
But now the crudest and most explicit scenes of death, inflicted in the most sadical ways are instantly displayed and replayed time and time again.
This has become the insensitizing routine in the so called media newscasts that proclaim, with pompous and solemn voices, their compromise with keeping people informed.
Informed? Insensitized, let´s say it openly and be clear about.
Because insensitazing brings about crudeness, callousness, insatiable curiosity, and gloating over other peopes misfortunes.
And believe me, my friends, this is big business and a absorbing buying market of consciences, integrities and values.
Fortunately, sometimes the excesses bloat the spirits, and force them to cleanse themselves, by trying to escape from the imposed yokes of the social abuse and manipulation.
Usually, the children, and the elders who gradually has become, again, like children, are the ones who have the sensibility to grasp the needs and visualize the real context, extent and priorities of the issues.
And peace, real peace, becomes the fundamental issue. Not the passive submission, or the pavlovian reactions to the provoked emotional pitchs, which are probably the highest objectives of the manipulators of today.
Because peace involves everything that is fundamental for the human spirit. Righteousness! Integrity! Balance! Positivism! Commitment! Love given and received! Solidarity! Compassion!
It is not a new technique. It has been used before, time and time again, but never with the intensity and manipulative emphasis of today.
It is possible because of the actual instantaneous access to the information. It is effective because of the ligthning impact of the media on the present generations.
Additionally, by doing this, and having in consideration the short span of attention of the run of the mill routine reader of today, there is a great probability that, as writers, we will have just one opportunity to impact this increasing type of reader.
What happens today is that once a comment is presented, accepted or rejected, the majority of the times, there will be no great interest in the reader to stay focused on the subject.
There is an increasing abhorrence, within these readers circles, to spend time reading chapter after chapter of anything on writing.
That´s why Facebook and Twitter are so popular today. Specially with the current format of piling up, at the top of the heap, the latest comment, which inevitably sends into oblivion even the last before the last sharing on any specific theme.
This usually place the focus on the immediate emotional impact, precluding the sedate, logical, sequential pace and development of the analysis and rising awareness, as it was the purpose of book writing in the past.
So, the usually and only availableone hit must be strong enough to knock, the reader´s apathy or passiveness, down.
There is an undeniable fact: the first step to submit people is to insensitize them to the violence required to doblegate their will.
It has never been so obvious this premeditated attitude. Wars have been fought since man left the caves in the primigenial ages.
But now the crudest and most explicit scenes of death, inflicted in the most sadical ways are instantly displayed and replayed time and time again.
This has become the insensitizing routine in the so called media newscasts that proclaim, with pompous and solemn voices, their compromise with keeping people informed.
Informed? Insensitized, let´s say it openly and be clear about.
Because insensitazing brings about crudeness, callousness, insatiable curiosity, and gloating over other peopes misfortunes.
And believe me, my friends, this is big business and a absorbing buying market of consciences, integrities and values.
Fortunately, sometimes the excesses bloat the spirits, and force them to cleanse themselves, by trying to escape from the imposed yokes of the social abuse and manipulation.
Usually, the children, and the elders who gradually has become, again, like children, are the ones who have the sensibility to grasp the needs and visualize the real context, extent and priorities of the issues.
And peace, real peace, becomes the fundamental issue. Not the passive submission, or the pavlovian reactions to the provoked emotional pitchs, which are probably the highest objectives of the manipulators of today.
Because peace involves everything that is fundamental for the human spirit. Righteousness! Integrity! Balance! Positivism! Commitment! Love given and received! Solidarity! Compassion!
Peace in the midst of confusion, struggle, confrontation, adversity,
pessimism and dispair!
No comments:
Post a Comment